Click to Call

7200 Lake Ellenor Drive , Suite 201 & 202 | Orlando, FL 32809 | (407) 476-2050

BLOGWhy Hashtags are Important on Social Media

[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.18.2″ background_color=”#fbfcfd” custom_padding=”0px||0px|” transparent_background=”off” padding_mobile=”on” next_background_color=”#ffffff” global_module=”5325″][et_pb_row admin_label=”row” global_parent=”5325″ make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”30px|40px|30px|0|false|false” column_padding_mobile=”on” background_color_1=”#fbfcfd” background_color_2=”#fbfcfd” parallax_method_1=”off” parallax_method_2=”off” parallax_method_3=”off” disabled_on=”on||” _builder_version=”3.18.2″ background_color=”#fbfcfd” background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_4″][et_pb_image admin_label=”Logo” global_parent=”5325″ src=”https://thetransparentsolution.com/wp-content/uploads/2018/12/NEW-Orange-Logo-Header.png” url=”https://thetransparentsolution.com/” align=”center” _builder_version=”3.18.2″ custom_margin=”|||40px” /][/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Menu” global_parent=”5325″ _builder_version=”3.18.2″ text_font=”Andika|700|||||||” text_text_color=”#9d9c9c” text_font_size=”20px” text_letter_spacing=”5px” text_line_height=”1.5em” background_color=”#fbfcfd” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”right” module_alignment=”center” custom_margin=”5%|||” custom_margin_phone=”6%|4%||15%” custom_margin_last_edited=”on|phone” custom_css_main_element=”font-weight:400;” use_border_color=”off”]

HOMEABOUT USSERVICESCONTACT

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″][et_pb_button global_parent=”5325″ button_url=”https://thetransparentsolution.com/contact/#freeconsultion” button_text=”FREE CONSULTATION” button_alignment=”right” _builder_version=”3.18.2″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff4c00″ button_border_color=”#ff4c00″ button_border_radius=”10px” button_font=”Oswald|700|on||||||” box_shadow_style=”preset2″ box_shadow_horizontal=”8px” box_shadow_vertical=”3px” custom_margin=”12px||” /][/et_pb_column][/et_pb_row][et_pb_row global_parent=”5325″ use_custom_width=”on” width_unit=”off” custom_width_percent=”90%” custom_padding=”32px|0|30px|0|false|false” disabled_on=”|on|on” _builder_version=”3.18.2″][et_pb_column type=”4_4″][et_pb_image global_parent=”5325″ src=”https://thetransparentsolution.com/wp-content/uploads/2018/12/NEW-Orange-Logo-Header.png” url=”https://thetransparentsolution.com/” align=”center” always_center_on_mobile=”off” _builder_version=”3.18.2″ max_width=”99%” module_alignment=”center” custom_margin=”|||40px” /][et_pb_toggle global_parent=”5325″ title=” Main MENU” open_toggle_text_color=”#ff6928″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ff4c00″ closed_toggle_background_color=”rgba(255,76,0,0)” icon_color=”rgba(0,0,0,0)” module_class=”custom-toggle-style” _builder_version=”3.18.2″ title_level=”h1″ title_font=”Oswald|700|on|on|||||” title_text_align=”center” title_font_size=”30px” body_font=”Oswald|800|on||||||” body_text_color=”rgba(0,0,0,0)” body_font_size=”30px” border_radii=”on|15px|15px|15px|15px” border_width_all=”0px” border_color_all=”#000000″ box_shadow_style=”preset1″ text_orientation=”center” icon_color__hover_enabled=”on” icon_color__hover=”rgba(0,0,0,0)”]

HOME

ABOUT US

SERVICES

CONTACT

[/et_pb_toggle][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”on” _builder_version=”3.18.2″ prev_background_color=”#fbfcfd” next_background_color=”#000000″ global_module=”5634″][et_pb_fullwidth_post_title global_parent=”5634″ meta=”off” featured_placement=”background” text_color=”light” _builder_version=”3.18.2″ title_font=”Oswald|700|on|on|||||” title_text_align=”center” title_text_color=”#ffffff” title_font_size=”40px” title_letter_spacing=”3px” title_text_shadow_style=”preset3″ custom_css_main_element__hover_enabled=”on” use_background_color_gradient=”on” background_color_gradient_start=”rgba(255,76,0,0.71)” background_color_gradient_end=”rgba(255,76,0,0.71)” background_color_gradient_overlays_image=”on”]

[/et_pb_fullwidth_post_title][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.18.2″ custom_padding=”30px|0px|29px|0px|false|false” prev_background_color=”#000000″ next_background_color=”#3c3d41″][et_pb_row use_custom_width=”on” width_unit=”off” custom_width_percent=”60%” _builder_version=”3.18.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”27px|0px|0|0px|false|false”][et_pb_column type=”4_4″][et_pb_post_title featured_image=”off” _builder_version=”3.18.2″ title_font=”Oswald|700|on|on|||||” title_text_align=”left” title_text_color=”#ff4c00″ title_font_size=”29px” meta_font=”||on||||||” meta_font_size=”15px” /][et_pb_text _builder_version=”3.18.2″ text_font_size=”15px” text_line_height=”1.8em” header_2_font=”Oswald||on|on|||||” header_2_text_color=”#3c3d41″ header_3_font=”Oswald||on|on|||||” header_5_font=”Andika|700|on|on|||||” header_5_text_color=”#ff4c00″ header_6_font=”||on||||||” header_6_text_color=”#ff4c00″ header_6_font_size=”15px” header_6_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Hashtags were first created by an early Twitter user (and entrepreneur) as a way to keep up with new abbreviations and trending phrases. While they were originally implemented into the Twitter platform, hashtags can now be used across a wide variety of social media sites which also include Facebook and Instagram.

In short, a hashtag is a word or phrase that is preceded by a number sign, in the form of #keyword. Hashtags are commonly a single word, something like #marketing, but sometimes they can be comprised of an entire phrase, like #HaveABreak.
When you’re using hashtags in your content, you’re identifying the most important and popular keywords to highlight. Users are able to search through social media, both on individual platforms and on third-party websites which scan many different social communities and find you by the hashtags you’ve associated with.

One of the biggest reasons why you should be using hashtags in your social media posts is that you’re essentially investing in free advertising for your business. By using keywords that are truly relevant to your product, service, or even just your target customer base, you can connect with a wide range of prospective customers with little more work than adding a few #’s here and there.
Why hashtags are important

Hashtags are important because they help increase the commitment of social networks with new users. A “hashtag” is a label that is used for words or phrases in social media posts to summarize specific content on relevant topics. Hashtags, which can be phrases or acronyms, filter your social media posts as searchable and linkable. For example, if you click on a hashtag, you will be taken to a page with all posts using the same hashtag. Users can search for posts that share a common theme.

Companies use hashtags to attract new customers and increase their online presence. Hashtags make it easier to filter and recognize related content. Users who browse a hashtag that you use can find and engage with your account to become new followers and potential customers.

[/et_pb_text][et_pb_post_title title=”off” meta=”off” featured_placement=”above” _builder_version=”3.18.2″ max_width=”80%” module_alignment=”center” /][et_pb_text _builder_version=”3.18.2″ text_font_size=”15px” text_line_height=”1.8em” header_2_font=”Oswald||on|on|||||” header_2_text_color=”#3c3d41″ header_3_font=”Oswald||on|on|||||” header_5_font=”Andika|700|on|on|||||” header_5_text_color=”#ff4c00″ header_6_font=”||on||||||” header_6_text_color=”#ff4c00″ header_6_font_size=”15px” header_6_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Before you take the time to use hashtags, make sure that hashtags fit into your social media strategy. Do you make use of Twitter and Instagram in order to grow your business? If so, you should use hashtags. If you include your customers more via email, hashtags are not for your business.

If you first know how to market your business to customers, you can develop a good strategy for using hashtags. When your customers are younger, they use social media more often and engage in hashtags and their use. Hashtags are modern and show already dedicated users that they are relevant and follow what’s on trend. This helps customers maintain and support your brand for longer, especially if your target audience is in a younger audience. Using hashtags to market your business to customers shows you want to follow social media trends and grow your reach.

Top Hashtags For Your B2B Social Media Strategy

If you are a communications or marketing professional in charge of making sure that your brand is present in the relevant conversations, or if you are responsible for disseminating content or fostering commitment, consider these hashtags in your social media strategy:

#contentmarketing

#Digital advertising
#SEO
#blogging
#marketing
#brand
#marketingtips
#strategy of marketing
#start up
#b2bmarketing

How to use Hashtags effectively for your business
There are many different ways that you can use hashtags effectively for your business on social media;

Reach out in a much broader way using hashtags:
If you look closely at the marketing efforts of most other companies, you will find that they are all involved in some sort of traditional marketing. Embedded in the content of those companies traditional marketing, you will see hashtags (in most cases). All of those other companies have realized that using hashtags is worthwhile and the results that they produce are a slew of new online connections. The reason that they are using hashtags and continue to use hashtags is that they work and they work extremely well.

Engage your online connections using hashtags:
A part of why hashtags are so effective is that they are potent little pieces of advertising. They are concise and meaningful and that is exactly what readers want. Nobody has time to spend on reading a large amount of content, especially not the marketing content of other businesses. If you take a look at all of the popular social media channels (and even some of the not-so-popular social media channels), you will see that they are all using them. Hashtags are no longer just a “Twitterism.” It has been proven that they pack a powerful punch. If you are not feeling secure about which hashtags you should be using, bear in mind that each business is unique and that means that each one will use a different set of hashtags.

Unify your social media profiles and join them with hashtags:
As important and effective as hashtags are for your business, you must still exercise caution when it comes to making sure that you don’t overdo it. If you use too many hashtags at once, your marketing message will not be as powerful as you want it to be and, subsequently, you won’t get the results that you are looking for. It is extremely important to understand what the right amount is to use.

Present your message effectively:
Whether you realize it or not, people are really paying attention to what you are saying and what you are sharing. It is a wonderful way to communicate with a large number of people very quickly and effectively. It is important for you to not underestimate the power of hashtags and the effect that they have on other people as well as the results that you can achieve for your business.

Therefore, hashtags are an extremely effective way of communicating with your online connections. If you learn to use them properly and effectively (it will require minimal effort on your part to make this happen), you will be surprised at what positive results you can achieve. If you haven’t integrated hashtags into your marketing materials in any major way up to now, it is definitely time that you start doing so. Hashtags can be used for many things, including research, which can prove to be very useful. Hashtags can also be instrumental in solidifying your online communities. It is a great idea for you to take advantage of all that hashtags can give you.

[/et_pb_text][et_pb_text admin_label=”Tags and Social Shares” _builder_version=”3.18.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

[tags][et_social_share_rager]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.18.2″ background_color=”#3c3d41″ prev_background_color=”#ffffff” next_background_color=”#2b2b2b” global_module=”5328″][et_pb_row global_parent=”5328″ make_fullwidth=”on” use_custom_gutter=”on” custom_padding=”0|0px|0|0px|false|false” custom_margin=”-10px||-10px” _builder_version=”3.18.2″][et_pb_column type=”2_3″][et_pb_image global_parent=”5328″ src=”https://thetransparentsolution.com/wp-content/uploads/2018/12/NEW-Orange-Logo-Header.png” _builder_version=”3.18.2″ max_width=”50%” module_alignment=”left” /][et_pb_text global_parent=”5328″ _builder_version=”3.18.2″ text_font=”||||||||” text_font_size=”16px” header_font=”||||||||” max_width=”90%”]

We’re business owners just like you. We got tired of paying other agencies for digital marketing that didn’t work. So, we launched our own agency. We did so well that we pledged to help other business owners.A transparent digital marketing company that you can trust – and GROW with. Welcome to the new industry standard. Transparent Marketing Solutions is proud to be a veteran owned business.

HomeAbout Us Services ContactBlogPrivacy Policy

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_text global_parent=”5328″ _builder_version=”3.18.2″ text_font=”Source Sans Pro|on|||” text_text_color=”#666666″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||8px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

CONTACT US

[/et_pb_text][et_pb_text global_parent=”5328″ _builder_version=”3.18.2″ text_font_size=”15px”]

 

7200 Lake Ellenor Drive

Suite 201 & 202

Orlando, FL 32809

(407) 476-2050

info@thetransparentsolution.com

 

[/et_pb_text][et_pb_text global_parent=”5328″ _builder_version=”3.18.2″ text_font=”Source Sans Pro|on|||” text_text_color=”#666666″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||8px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

FOLLOW US

[/et_pb_text][et_pb_social_media_follow global_parent=”5328″ _builder_version=”3.18.2″ border_radii=”on|100%|100%|100%|100%” link_shape=”circle”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/TransparentMarketingSolutions/” _builder_version=”3.18.2″ background_color=”#ff4c00″ border_radii=”on|3px|3px|3px|3px” bg_color=”#3b5998″ link_shape=”circle” follow_button=”off” url_new_window=”on”]

facebook

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/transparentmarketing/” _builder_version=”3.18.2″ background_color=”#ff4c00″ border_radii=”on|3px|3px|3px|3px” link_shape=”circle” follow_button=”off” url_new_window=”on”]

Instagram

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/TransparentMar1″ _builder_version=”3.18.2″ background_color=”#ff4c00″ border_radii=”on|3px|3px|3px|3px” bg_color=”#00aced” link_shape=”circle” follow_button=”off” url_new_window=”on”]

Twitter

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”https://www.youtube.com/channel/UC5vqV2qgcM5x7PSew8yU2kw/featured” _builder_version=”3.18.2″ background_color=”#ff4c00″ border_radii=”on|3px|3px|3px|3px” link_shape=”circle” follow_button=”off” url_new_window=”on”]

Youtube

[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/company/transparentmarketing/about/” _builder_version=”3.18.2″ background_color=”#ff4c00″ border_radii=”on|3px|3px|3px|3px” link_shape=”circle” follow_button=”off” url_new_window=”on”]

LinkedIn

[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”on” _builder_version=”3.18.2″ background_color=”#2b2b2b” custom_margin=”0px||” custom_padding=”10px||” prev_background_color=”#3c3d41″ global_module=”5357″][et_pb_fullwidth_code admin_label=”Bottom Bar” global_parent=”5357″ _builder_version=”3.18.2″ background_color=”#2b2b2b” text_orientation=”center”]© 2019 Transparent Marketing Solutions, LLC[/et_pb_fullwidth_code][/et_pb_section]