7200 Lake Ellenor Drive , Suite 201 & 202 | Orlando, FL 32809 | (407) 476-2050
Google Analytics is a free application which lets you track visitors to your website as well as their
behaviors such as how long they spend on each page, where in the world they’re from, what keywords
they used to find your site and much more. Google Analytics is set up by installing a unique piece of
code on each web page you want to track. If you don’t feel confident doing this yourself then ask your
Any business with a website should care about Google Analytics because it is just as important to your
online success as the cash flow is for your business finances. Google Analytics is a free service from the
well-known search giant that easily installs on the pages of your website. It gives the business owner a
lot of essential information about the good, the bad and the ugly of the performance of your website.
Google Analytics is important for businesses because it will tell you a wide range of metrics about the
performance of your website. For example, it shows the number of new and returning visitors, how long
on average they stay on the site, and which pages are the most viewed. This information is essential for
companies to understand the reaction of consumers to their business and helps them to change the
parts of the website that do not work and optimize the parts that are working.
The type of information that any Chester company needs to know about their website includes; How
many visitors is my website getting weekly? Are the visitors new or returning visitors? What are the
most relevant pages on my website? Do my visitors go through one page or many pages? The duration
of time an average visitor stays on my site? What proportion of visitors goes through to make inquiry
and what proportion of visitors come to my site from the search engines? Google Analytics answers all
these questions and more.
These data are vital for the planning and development of a business website. Business websites have to
constantly evolve as well as the business, offering new information, improving customer satisfaction and
promoting more customer inquiries. GA also allows companies to analyze the navigation of their site,
optimize landing pages and the patterns that people click through their website.
Why add google analytics to your business
If you’ve ever asked ‘what does Google Analytics do’; then it is an analysis tool for your web site. Using
Analytics, you can monitor your websites’ traffic to understand where they came from, where they went
to, what they did on the website as well as what webpages they looked at the longest. Understanding
exactly what your visitors want as well as what they are doing is a very simple technique to improve
your website and increase future visitation.
Assuming that you make use of social media than Google Analytics can certainly help. The tool allows
you to track your social media progress. For instance, precisely how much website traffic you acquired
from one site, exactly how successful a shared post is or even the number of friends engaging your
social media pages.
Content is king and you can easily use Google Analytics in order to strengthen yours. It can be used to
learn what material you have that is executing well and exactly what is not. This enables you to re-
design your material for maximized earnings and client retention.
Google Analytics allows you to monitor your conversion rate. In layman’s terms, it allows you to see
exactly how many individuals who click on your site stay on your web site. Conversion tools allow you to
track to whom, where and why you are creating final sales. For instance, you can easily study which of
your advertising campaigns exist as most effective for sales and which aren’t. You can use this
information to increase your works in one area (such as blog commenting over link building) so as to
increase your sales and revenue.
Yet another essential thing you can use Google Analytics for is advertising. Without having a conversion
and click tracking tool, you will have no genuine technique of noticing if your advertising is a success.
You can use Analytics to track your advertising campaigns and see how many people see your site
because of that, how many people buy items because of it and exactly how high is your bounce rate
Benefits of google analytics for your business
With this feature, you can see how far a potential customer went on your website before departing. This
can be essential in analyzing lost conversions and working out why you lost the customers.
Helps you organize all that data into one easily manageable place. Great for emailing and sharing the
data with co-workers.
Integration with AdWords
Analytics can be great for buying AdWords and tracking which ones work best for your business.
Campaign and Keyword Comparison
This feature allows you to compare all your campaigns, paid links, ads etc. giving you unparalleled
knowledge of how successful each sector is.
Quick Set Up
All you have to do is copy and paste the Google Analytics code into each page of your site and the start
Ease of Use
Once you get stuck into it, Analytics is incredibly easy to use – especially with the high spec features
This is especially important for online retailers. The bounce rate is when a visitor comes to your site and
leaves almost immediately. By monitoring the bounce rate you can make small changes to your site to
reduce that rate. As the bounce rate reduces then hopefully your revenue will increase.
Track SEO data
If you are trying to increase the organic traffic to your site then Analytics can help you track how positive
the changes you make are.
One size fits all
If you are a one-man band or a large corporation Google analytics can be scaled to work for your
company without any loss of consistency.
Detailed visitor analysis
The software can track who are your new visitors and how many are returning visitors. As a general rule
if you have a healthy number of returning visitors to your site than it is an indicator of quality
services/goods or an interesting site.
(Image Credit: Shutterstock)
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We’re business owners just like you. We got tired of paying other agencies for digital marketing that didn’t work. So, we launched our own agency. We did so well that we pledged to help other business owners.A transparent digital marketing company that you can trust – and GROW with. Welcome to the new industry standard. Transparent Marketing Solutions is proud to be a veteran owned business.
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7200 Lake Ellenor Drive
Suite 201 & 202
Orlando, FL 32809
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