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Does SEO really work? You spend thousands a month and are told your rankings are going up, but you do not see an increase in sales. Is it really working? The goal was to get to the top of page one and the phone would start ringing off the hook. Why hasn’t it happened yet? The reason is because you have an unrealistic understanding of SEO and how it can help you. Let’s start at the beginning.
What Is SEO?
Search engine optimization is a way for businesses to list their services and products on popular search engines like Google, Yahoo and Bing. People use these search engines to find reliable information based on something they need, whether it’s just information, a phone number or address, or even products and services they wish to purchase.
Your business can show up on a page via a few ways including organic rankings for you and any sites that you are on, maps which comes up when someone is looking for a local business, and paid ads which can be found on the top and bottom of the pages.
How Does SEO Work?
SEO works best when you utilize a strong campaign that includes quality content, new links and more, to rank well under certain keywords. The next step is to make sure that you are constantly improving your positioning with new content and links, while also adding new keywords to focus on. This can take months or even years depending on the competitiveness of the keywords you are looking to rank on.
Ideally, whenever someone goes onto these search engines and types in a key term, your site will be ranked near the top. Because this person is already invested in finding this information, SEO offers one of the highest conversion rates in marketing.
The Secret Benefit Of Search Engine Optimization
Whether you send out emails, social media ads, run display campaigns or something else, your goal is to introduce your brand to an audience that may have an interest in buying from you. You cannot expect sales from an introductory email, even if you are targeting a specific audience. However, if you continuously hit the audience over and over again with these ads, they will finally be motivated to learn more about your business.
Remember, the chances of someone seeing an ad and buying from you direct are very low. What tends to happen is they see your ad, usually between 10-50 times and they decide to finally learn more about the promotion. This leads them to visit your site and research the information you present them. However, before they buy, they will head to a search engine to research your business including who you are, how long you’ve been in business, if you are known as a reliable and trustworthy company and more.
The stronger your SEO strategy, the better your brand appears on Google, improving the conversion rate of aggressive marketing campaigns and helping you establish your brand as an authority in the industry. Marketing is not a short-term game. Even the best ads, the best targeting and a big ad budget cannot expect to generate immediate sales. You have to have a strategy that benefits you in the long-term. This will help any campaigns you send out in the future and give you a chance to improve your online presence.