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A lot of people are unaware that their website can actually be treated like a house. It can be changed, improved, have problems, store your stuff and it can also increase in value. One of the things that you have to remember is that your site should constantly be worked on if you want to improve the value of it. For example, if you are doing SEO every month, the value of the site will increase based on traffic, organic rankings, its online presence as well as how Google views the site and its authority.
SEO is a great addition to any website, not only to increase its value, but to also ensure that it is generating consistent traffic from quality sources like Google. Paid campaigns are going to help you with getting fast traffic. However, they cannot help that much as far as the value of a website because once that traffic leaves, the site needs to pay out more to get more people to visit it. The same thing goes with social media and having profiles that are setup and active.
If you have thousands of followers, your social media profiles are more valuable because you can affordably connect with thousands of consumers about a promotion you are having. This theory also works with having your own database. In fact, a business that has tens of thousands of followers on social media, a strong SEO campaign and rankings, tens of thousands of consumer email records and thousands of organic visitors to the site each week, is going to be worth tens or hundreds of thousands of dollars just from its online presence.
As you start to look at ways to really invest in your business, consider these areas as goals. The stronger you can build your online value, the more you will see sales increase and traffic come to your site routinely. Whenever you speak to a marketing company, make sure that you talk to them about strategies that will not only generate fast traffic, but build the value of your online presence and provide your site and business with real advantages that can last for years, not just a single campaign or two that will be gone as soon as you stop dedicating money to an ad budget. Remember that the goal of any campaign needs to be more than just sales as those are hard to come by.