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BLOGThe Value Of You Building Your Own Database

Email marketing is a great and affordable way to keep in touch with consumers. In fact, if you’ve built your own database, conversion rates are traditionally higher on campaigns because the consumer is familiar with your brand and trusts it. One thing that businesses also find interesting is that the larger their database is, the more value it has for their marketing. Not only can they send out messages to get people to visit their site, but they can also upload the data to Facebook to hit those accounts directly with a campaign. Have you ever given that a try?

Owning data is one of the keys to having a successful marketing campaign. However, you have to make sure that you build it the right way, and this takes time and money. Yes, you can capture the addresses of anyone who buys from you, but what about those who are just browsing? Those are the people you really want to get on board because they’ve already visited your site and are familiar with your brand. The best way to capture their information is by having contests and giveaways. Whether it’s something like a gift card to somewhere or your own products or services, contests are a great way to capture the information of a consumer and keep them interested in your content.

You can setup contests via Facebook and Instagram as well as run it through Google to anyone who is searching for products or services that you offer. Obviously, a plumber may not have the same value from this type of campaign that a company that sells and installs solar panels would. However, if you feel that your business could benefit from adding thousands of emails at a low cost and have a way to reach consumers each month, then this is the option for you.

There are sites like gleam.io that will give you everything you need to setup a great campaign and it can even benefit you by giving people an opportunity to follow you on social and invite friends for more entries. Image the cost of the ad budget can generate more sales for you than an actual sales campaign would. That’s why you need to get creative with your marketing strategy and make sure that you are doing everything you can to turn each consumer into a follower or customer, if not both. That’s how you gain value in your database and keep your CPA as low as possible in upcoming campaigns throughout the year.