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BLOGThe Rise of Video Marketing

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Video marketing is the ultimate marketing strategy. Quality video content, with the right labeling and intelligent online distribution, has enormous power to reach a broad audience.

With a quarter of top executives who prefer video over text and great improvements in online reporting, today, the video seems set to become the preferred B2B marketing channel. According to Google, over 1.5 million businesses search YouTube every day for video content, thus making it the second most visited destination for business-related searches after the search engine. Richard Robinson, head of the B2B marketing industry at Google, says that “the fact is that B2B professionals seek to consume content in a much easier way, but at the same time expect it to be in a rich media format, attractive and hard hitting.”

Bunn. Jake Ward, director of customer services for corporate video production company Broadview, says that “natural search is no longer limited to the written text, and video presenters make sure that they use their target keywords as liberally as possible.” Video content has played a major part in SEO ever since Google introduced Universal Search in 2008. “The update really changed the market because it means that video is seen as a higher-value tool and with it, you see more cross-pollination between sites with link sharing and recommendations.”

Jack Wallington, head of industry at IAB, says UKOM will complement other computer use data and can currently supply data for sites that have over 30,000 visitors a month. “The reaction has been very positive as it is something that has been sought after for a long time. B2B marketers will now be able to use UKOM to see which sites work best for their campaigns and from where they are being viewed.”

Marketing via video content has been growing fast and video marketing is set to enter the next phase of its development. Online video marketing has big advantages over traditional methods. Two main advantages are;

-The power of video as a means to communicate with human beings;
-The power of video to engage with search engines.

In other words, video not only influences customers’ buying decisions, but it can also significantly boost your visibility to Google and the other search engines.

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Top video marketing trend for 2019

The following are some of the top video marketing trends for 2019

Branded Video Content –
If you don’t have it already, now is the time to catch up on establishing your YouTube channel and compiling your collection of branded videos that talk about your services and products. You may be surprised at how many loyal followers you gain on your video channel. The more relevant and useful your content can be, the better response you will get. The trend right now is to combine your high-quality video content online with online ads, either through search engine marketing on Google and Bing or on social networks like Pinterest and Facebook.

Product, service page and homepage Videos –
More and more, consumers want to hear your story. They aren’t just buying your product; they are investing in a relationship with your brand. By placing videos on your homepage, and on product and service pages, they can be more familiar with your brand from the comfort of their mobile screen. An additional benefit is that traffic gets a visual representation of what you do and who you are. Put a little thought into how you want to be presented to your target market and create a video they would love. When they see that first on your page, you’ve already sold them.

Email Marketing Videos  
Email marketing is seeing a resurgence this year. Although it seemed to be on the way out because of other mediums, such as social media. Email marketing is still a great way to reach your loyal customer base and build new relationships. Videos are the latest trend to hit email marketing. They fulfill the same function in their emails as on their website: encourage’s the customer’s interaction with your brand.
Importance of Video Marketing in 2019.
The following below are some of the benefits of video marketing to a business in 2019;

Reach a wider audience
YouTube has more than one billion users and people watch hundreds of millions of hours of videos on YouTube every day. A website that has a video is fifty times more likely to reach the first page of Google. And which online business does not want to be on the first page of a Google search?

Improve email marketing
Most online marketers see an increase in their email opening rates when they send an email with the word “video” in the subject line. You can even insert your videos in the email without having to click away from the email.
Increase landing pages

The videos are excellent for landing pages and companies from all markets are seeing an increase in subscription rates when promoting with video. A short video can really capture the interest of your viewer to want to know more. They will want to opt into your list so they can receive more information from you.

They are easy to produce
When you start with video marketing, many high-tech kits are not required. Most laptops today can create videos like a standard camera. You can also use your smartphone to record videos and upload them directly to YouTube. If you do not want to appear on the camera, you can convert a PowerPoint or Keynote slide show into a video.

Videos build a relationship with your market
Video marketing helps show your human side and that you are a real person. Use videos to really connect with your audience and establish a relationship with them. People discover that watching videos helps them increase their confidence when it comes to buying a product online.

Makes Complex Issues Easy To Follow
Videos show things in a better way than asking your clients to read through an extensive tutorial or tutorial guide. Videos show the “How” to a viewer and help you to tell a story. When people watch a video, they often do not realize they are being “sold” to.

People enjoy sharing videos
A good video can improve your business. But do not just post your videos on your website. Publish them on your social media pages and watch how many times they get shared.

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7200 Lake Ellenor Drive

Suite 201 & 202

Orlando, FL 32809

(407) 476-2050

info@thetransparentsolution.com

 

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