You’ve probably been pitched SEO and other search engine marketing services a few dozen times by now. You are tired of it; you do not want to hear about it anymore. You’ve tried it in the past and it doesn’t work. You do not see any results; you can’t even get reliable reporting and you feel like SEO is a marketing trick intended to get your money for a few months and then you finally give up and move on.
Here’s Why You’re Wrong!
SEO is the most powerful internet marketing tool in the
world. Yes, that’s right, it’s the most powerful. I can enhance everything you
are doing, generate sales, help you improve your tracking efforts and even
protect your online reputation. No other service, again, no other digital
marketing service can do all of those things and we haven’t even scratched the tip
of the surface. Here’s what you need to understand about search engine optimization:
- Highest conversion rate: You can show someone ten
emails or Facebook ads, if they aren’t interested then they aren’t interested.
You can show someone the greatest video content in the world, but if they do
not want your products or service, then they do not want it. However, if they
go to Google and look for something they need, and they find you, then you have
the best possible chance of getting a conversion. If someone finds you via
Google it’s because they want to engage you, they need something from you and
that gives you the upper hand.
- Go after hundreds or thousands of keywords: If
you are a plumber in Orlando, do you think that there are only a few keywords
you can go after? No, there are hundreds. The same thing is true for attorneys,
doctors, contractors, insurance agents and more. There are short keywords like
attorney in Orlando and there are longtail keywords like divorce attorney in Orlando.
Longtail keywords do not generate as much traffic but you can get ranked faster
on them and you can also get visits from people who are more serious about
hiring you because they are looking for something specific.
- Protect your online reputation: Competitors and
customers who want to drag your name through the mud will go to review sites
and write things about you for others to see. A strong search engine
optimization campaign will flood the web with positive content about your
business so that new consumers will find good things about you.
- Improves conversion rates of other marketing services:
Are you sending consumers emails, social media ads and doing other stuff to get
your name out there? That’s great but understand, if the consumer sees an ad
from you and they are interested in what you are offering, they will eventually
head to Google so that they can find out more information about your company.
If they do not see good things, or if they do not see anything, you will lose
the sale no matter how good your offer is.
- Better tracking on how you are getting leads: If
someone receives an email from you, goes to your site and then leaves, even if
they return days or weeks later, you cannot know if that sale was generate from
the email so you think the campaign failed. Chances are they went to Google to
get information about your business. The world’s largest search engine tracks
how many times people searched your company name. If you run email and social media
marketing campaigns and see a sudden spike in the number of searches for your
company name, you know it’s working, even if it doesn’t generate immediate
- Long-term marketing: When you send an ad, the
minute you stop paying for it to be sent, it’s gone. With SEO, you can
literally setup a campaign for six months and if you stop it you will not have
everything vanish. Yes, eventually your efforts will start to fade, and your
rankings will go down. However, it’s you will still benefit from the campaign
and see traffic and rankings for years.
- Grab consumers just looking for information: One
of the main reasons people go to Google is for information. If you are a
dentist in Orlando and are ranked with content that talks about the importance of
flossing or which mouthwash is best, you may not see a lot of sales from that. However,
whenever someone goes on to Google and searches for information about that,
there’s a good chance they will find you. This builds trust as you are
providing them free information and gives you a chance to make a great
impression so that when they do need a dentist, you are going to be the first person
they think of.
- No cost per click: If you are in a field where
the AdWords cost per click is through the roof, then SEO is the way to go. For
example, some attorneys have to pay $700 a click or more just to be on the top
page. However, even if you can only get ranked on the second page organically,
people will still find you because the attorneys ranked on the top page are
either too busy or far too expensive. The best part, it doesn’t matter how many
clicks you generate organically because it doesn’t cost you more based on
SEO is not something you can ignore if you want to have a
successful online marketing strategy and presence. If you have been avoiding search
engine optimization for years because of a bad experience, then that’s not the
fault of the service, it’s on you for not having done your research and found a
company that knows what they are doing. Web designers are not SEO specialists,
companies off cheap blog sites or forums have no business trying to setup a
campaign that will give you real rankings and put you right up there with your
top competitors. If you want to work with a real search engine optimization
firm and see real work being done, call us today and get a free consultation
with a Google expert.