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SEO is a headache for a lot of business owners because they do not fully understand why it’s so valuable and they also get told dozens of different prices without knowing how to identify which agency will do quality work. If you went to a dealership and looked at 10 cars, all the same year and the same mileage, but priced very differently, how would you know which one is the best value and will give you the best use? It’s difficult and it comes down to making sure that you are doing your homework and understand what to look for.
It begins with knowing which agencies are the best. For example, you do not want to work with web designers for SEO. Many web designers offer this service because they saw the coding done by an agency, watched some videos and decided they could do the same thing. These are not the people you want managing your account and trying to get you ranked among your competitors.
Another thing to look for is price. There is no way, no way at all, that real SEO can cost anything less than $750 and that’s just for local work. If you are national or focusing on over 20 keywords, you should be paying between $1,000-$5,000 a month. Why? Because that’s what it costs between the content, reporting, link building, press releases, off-page work, on-page work, reputation management, indexing and more.
So, how do you know if you’re getting good value? Let’s begin with the reporting. This is very simple and straight forward. The agency you hire should be providing you with monthly reporting each month so that you can see the work being done and any improvements in the rankings of the keywords you are focusing on. It will take 3-9 months to see those rankings go up near the top page but as long as you see progress you know that the work is being done.
There are plenty of benefits of SEO that we’ve discussed before but the important thing to remember is that if you want it done right, you have to be willing to pay for a real agency to work on it. A strong search engine optimization campaign will help you to generate sales and reinforce your other marketing efforts as well.