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BLOGThe Importance of a Strong Brand for Your Business

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While you have been busy creating and planning the startup of your business, you need to take time to consider what and who you are. This is the brand identity of your company and planning it from the beginning can help a lot to develop the message that your customers will remember about your company and its products and services.

Creating a strong brand takes into account all aspects of your business to produce a message that is memorable, as well as indicative of what you do. It signifies who you are, what you represent and can make a difference in the decisions you make now and in the future.
Importance of a strong brand for your business

The following are some of the benefits you get if you have a strong brand for your business;

It Creates Emotion

A strong brand helps to engage your customers emotionally with the products you sell. Brands such as Nike and Disney have been capitalizing on branding for decades and It has been important for building a relationship with their customers.

It Helps You Launch Further Products or Services

Creating a brand for a group of products will benefit other products that will be launched later. Your customer will recognize your company and will be more likely to try the new products since they already know who you are. The importance of the brand is that it helps to prolong and complement your current and future business growth.

It Helps your Bottom Line

A strong brand builds repeat customers through trust and recognition which in turn improves your business sales revenue. A great example of this is Tiffany’s: their little blue box mark creates desires and needs. They can be priced accordingly because it does not matter what, customers will still buy it because of the brand.

It Reduces Future Marketing Costs

When your brand is recognizable, your marketing costs can be reduced with repeated customers. Ongoing marketing campaigns may not need to be as intense or as expensive when launching a new product or service.

Create Top of Mind Awareness
Every time a person goes shopping, they try to remember the popular brands of the products or services they need. A good brand creates an impression that will remain with the customer when making a purchase. People always like to stick to the brands they know, love and trust.

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It differentiates you from your competition
You probably have several rivals in your market, so you must differentiate yourself from them. Once again, you can recognize that the importance of the brand helps you to express how and why it is different from your competitors.

 

Tips For Developing A Strong Brand For Your Business
The following listed below are some tips for developing a strong brand for your business

Understand your strengths
Keep evaluating the expertise of your staff and use any new skills for exploring new niche areas and making the current ones stronger. The skills you can look for among your staff members are professional expertise, technology friendliness or strong professional relationships with an important client.

Increase participation in social media
Make a commitment to use social media like LinkedIn, Facebook or Twitter regularly. You can use these forums to invite possible clients for prospective discussions and promote your company’s expertise. In addition, diversify your friend and follower lists by motivating people to like or follow your page.

Learn about your competitors
Study your competitors and check their brochures, business cards and websites. Then put yourself in the shoes of your customer and consider how a potential or current customer compares your business with your competitors. Why should they choose you? Use whatever you learned through this exercise to brainstorm ways of developing your business and becoming the most preferred choice in your industry.

Be responsive
Establish efficient customer service practices, such as prompt answering of the phone lines and shortened time frames for responding to emails. Your customers and business partners who try to contact you have needs and they will develop an opinion about your company based on how timely your responses were. Think about a restaurant you like to visit frequently. Do you prefer it because of prompt services? Would you still like it if the food took longer to arrive? If service is slow, or slower than what customers expect, they will complain or even change the product or service providers. Good customer service will build a positive reputation for your company.

Be communicative
On an ongoing basis, develop a database of contact and email information for current and potential customers. You can then use this information to send e-newsletters to these customers. The e-newsletters can contain information about new products and services, staff achievements, tax submission details, payroll deadlines, and links to state websites, anything that can be informative or useful for these customers.

Use traditional marketing methods
Although you may be doing more of digital marketing, don’t abandon the traditional promotion methods, like brochures and newsletters. Make good use of radio, displays, and television for advertising. Although many people are now more accessible online, TV and radio provide options for targeted marketing, as the viewership is based on the program type.

Remain flexible
If your marketing plan last year was very successful, remember that it may not work today. You have to come up with and implement new marketing strategies. Keep yourself flexible and open to new methods of advertising.

Having a brand that signifies what your business startup means at the beginning can avoid cross signal between your business and the products and services you sell. You can create a clear definition of who you are as a business and make sure you follow up with your customers from the beginning. Taking the time to develop a brand strategy gives life to your business start-up and will definitely define your company among your clients. You will have created the vision of your business startup and you can develop your brand moving forward, making it stronger and more powerful as time goes by.

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We’re business owners just like you. We got tired of paying other agencies for digital marketing that didn’t work. So, we launched our own agency. We did so well that we pledged to help other business owners.A transparent digital marketing company that you can trust – and GROW with. Welcome to the new industry standard. Transparent Marketing Solutions is proud to be a veteran owned business.

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7200 Lake Ellenor Drive

Suite 201 & 202

Orlando, FL 32809

(407) 476-2050

info@thetransparentsolution.com

 

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