7200 Lake Ellenor Drive , Suite 201 & 202 | Orlando, FL 32809 | (407) 476-2050
What can a St. Augustine SEO expert tell you that you cannot figure out online? Well, let’s start with what they can tell you about your own customers. The problem with most blogs and experts that you find online is that they do not take into consideration your consumers and how to best reach them. For example, if you are an insurance agent who focuses on auto and home, everyone may tell you that social media is the way to go. Social media is a powerful marketing tool, but it’s limited as few people are going to make a decision on their car insurance based on what they see on Facebook. Now, if you were using it as a branding tool to get people to notice your name and contact you down the road, then you should consider it.
People get car insurance for two reasons; they need it, or they want a better deal. Either case, you need to know where they go for that information and in this case it’s Google. They are not going to use Facebook to help them make a decision on whether or not to get car insurance for you. With the use of Google via SEO and PPC services, you can work with an expert who can show you how many people are searching in your area for the services and products you offer. That gives you an amazing idea of how you can start targeting those audiences and building your presence within St. Augustine. Let’s say for example, that you are going to target people who just bought a home and you want to introduce them to your services.
The easiest way to do that would be to not only target obvious keywords like homeowners’ mortgage, but to also look for those who are searching for the top businesses in the industry. If someone types in a competitor’s name, you know that they are potentially looking for a quote and that’s the perfect time to go at them with Google AdWords as you will learn from a St. Augustine PPC expert. There are so many things you can do beyond what you will read in a blog or see in a YouTube video. That’s why the best thing to do is speak with a SEO and PPC expert who can go over your business, what you’ve done in the world of marketing, who your competitors are and how to best go after the consumers you want to target with the use of your budget.
By speaking to someone with real experience you are able to give them everything you need and get back so much more in return. That same real estate agent who was told by a blog to spend thousands of dollars on social media is now ranked on the top page of Google and sends ads to people actively searching for new insurance plans. The best part, they are paying a fraction of the price of what their competitors are paying because they talked to someone who has real experience. As you learn more about internet marketing in St. Augustine and you talk to an expert in the field, you will start to see why this is the perfect option for you to add and how you can establish a marketing strategy that offers short-term and long-term benefits for your business. If you are ready to get started, feel free to contact tour team for a free consultation.