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BLOGShould You Pay For PPC?

Google AdWords is one of the best ways to get immediate traffic and also gives you an opportunity to bring in customers who may buy from you. Unlike social media and email, PPC focuses on generating traffic from users who have a need, either for information or to actually make a purchase. It’s a great way to generate immediate ROI but there is a catch, it’s also the most expensive way to market on the internet.

The Problem With AdWords

Google AdWords still isn’t going anywhere. It’s been around for years and it will continue as long as it generates businesses a lot of money. The problem is that the costs can be very high, especially in fields like medical, insurance, legal and construction. If you are in any of these businesses, you have to look at the cost-per-click to see if whether or not it is worth it based on the lifetime value of a customer.

Another issue you will have with PPC is that your budget can be used too quickly. If you are spending $40 a day that may seem like a lot. However, if you see that your budget is being expended by the midway point of your available hours, it’s easy to see why this isn’t something you can utilize long-term without a stronger budget.

Should You Still Use PPC?

Yes, but you have to take the time to make sure that you are utilizing your budget to the max and getting more cost-effective options for traffic including SEO, display marketing, social media ads and email marketing. Along with this, PPC can really improve your efforts of getting more sales in but it takes a team effort. That’s why it’s recommended that you look into a multi-channel approach if you want to see long-term results and get your business out there throughout the web.

Finally, remember that there are ways that you can improve your PPC efforts. You do not always have to run your ads 24/7 or when traffic is at its highest. Ads run between 10 pm and 7 am tend to have a lower search and click rate but see higher conversion rates and are much more affordable as far as a cost per click. That’s something to think about as you think about whether or not to add Google AdWords to the mix. If you are ready to do several different services along with PPC, you will be happy with the efforts and be found by people who are actively looking for your business as well as what you offer.