7200 Lake Ellenor Drive , Suite 201 & 202 | Orlando, FL 32809 | (407) 476-2050
Google AdWords is the great equalizer of digital marketing.
Where other services focus on the long-term game, the goal of AdWords is to get clicks and sales the very same day. While it doesn’t always work that way, this service is designed to put your ads on the very top of the first page to be seen by consumers interested in the products or services you offer.
This platform offers one of the highest conversion rates of any internet marketing and includes running ads on other sites, video ads on YouTube, retargeting, click to call and more.
It’s easy and fun to say that with Google AdWords you are paying for conversions. That’s not the case. What you are really paying for is to have your ad and brand be located at the top of the search for important key terms that are relevant to your business. Based on the quality of the ad, the landing page and more, the consumer will make a decision on whether or not to do business with you. This is why it’s important to have realistic expectations and know what it takes to get sales in.
Transparent Marketing Solutions focuses on finding ways to reach the consumer beyond waiting for them to search for a relevant key term. Through AdWords, we are able to run display ads to a targeted audience that produces affordable traffic as well as retargeting ads that follow people around who have visited your site. Both of these options allow you to expand your reach and get people back to your site over and over again.
Budget is important, especially if you have strong competition.
However, it is not the only thing that you need to focus on with PPC (Pay Per Click). The quality of the ads and landing page will impact how successful your campaign is and, in many cases, your goal doesn’t have to be getting your ad to the top of page one.
Very highly competitive keywords are expensive, and companies spend a small fortune just to be at the top. Your business can spend a fraction of that cost and still generate quality traffic from the bottom of page one or the top of page two. Our experienced techs can analyze the competition and find ways to get you affordable, reliable traffic.
A: What is PPC marketing? PPC stands for “pay-per-click” marketing, and is a form of web advertising that allows companies to place advertisements in search results, when people are actively looking for a service with intent to buy. With PPC, you only pay when somebody clicks on an ad, rather than paying for views like many other marketing platforms. AdWords is the name of Google’s platform for PPC, and is the largest and most widely used service for it. This has made the terms somewhat interchangeable, like any soda being a “Coke” or any tissue being a “Kleenex.”
A: Absolutely. In fact - more people than ever. In the latest poll, Google found that more than half of the people who clicked on an ad didn’t know it was an ad. Almost all of Google’s substantial revenues (97-98% of its annual revenue, over $40 billion+) comes from advertising. It’s been proven that for searches where the person looking has a high intent to buy, ads can take up to twice as many clicks as organic results. You should be using this to your advantage, and using PPC services where you can.
A: Our team of experts (many of which who formerly worked for Google) know PPC inside and out, and are here to help you. Whether you have an existing PPC account and are looking for a second opinion, or you have zero experience and need to start from scratch, we’re here to help. Call now and we’ll give you a free PPC strategy session to see if we’re a fit for each other. Let’s talk: 407-476-2050.