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7200 Lake Ellenor Drive , Suite 201 & 202 | Orlando, FL 32809 | (407) 476-2050

Services Data Marketing

Another feature Transparent Marketing Solutions offers is access to one of the largest databases in the world.

This database is 100% permission-based and allows us to access hundreds of millions of records.

Why is this important for you? We can identify consumers based on hundreds of attributes including their age, their gender, location, income, job title, credit score, personal interests, political affiliation, type of vehicle they drive, if they are married, how many children they have and so much more.

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Your information is 100% secure and encrypted. We will never sell or share your information with anyone.

Email Marketing

We can create and deploy an email to millions of consumers, introducing them to your business and showing them your latest promotion. Because we are deploying through our system, the content is delivered directly to the inbox of the recipient. This is important because it means that the consumer sees your company name, subject matter and message, even before they open the email.

Banner Ads

We have access to a large network of sites and apps that allow us to display our ads (images and videos) throughout the web while still targeting an audience based on variables that reflect your current customer base. This service includes retargeting which is also important as it ensures that your ads follow visitors to your site, keeping your brand in their view and reminding them of any promotions you are currently offering.



Postal Records

Our records come with matching postal, meaning you can send a flyer or postcard to anyone who shows an interest in your marketing. This is a great option because you can target only the consumers who opened your content, meaning when they receive the postcard, they are already familiar with your brand.

Identifying Your Audience

The best way to improve your marketing efforts is to improve your targeting.

One of the things our team can do is take your data (at least 300 records) and append it to ours. This allows you to learn more about your current customers to improve your targeting on future campaigns.

Social Media

While other marketing companies offer social media services, we can actually upload our data to sites like Facebook and Linkedin and display content to the same audience who received your email and postcard. This is a great opportunity to reach these consumers on a platform that they constantly use throughout the day.

Geofencing

We can target an audience who visited or is visiting a certain location, capture their information and analyze it against our database. If the records match, we can then send them content via social media, email, display ads and postal records.

Data Marketing FAQ

Q: What is data marketing?

A: Data marketing is highly targeted marketing utilizing our nearly 300 million permission-based, fully opted in customer lists. Transparent Marketing Solutions offers you access to one of the largest databases in the world. We can identify consumers based on hundreds of attributes including their age, their gender, location, income, job title, credit score, personal interests, political affiliation, type of vehicle they drive, if they are married, how many children they have and so much more.

Q: How up-to-date is your database of customers?

A: We update and clean the database in real time, as per usage, as well as a thorough deep clean every 90 days. This means that as we deploy any campaign, we gather hard and soft bounces, as well as opt outs and flag the records accordingly. Then the database as a whole is updated and scrubbed on a quarterly basis. We are also 100% CAN-SPAM compliant, and take that very seriously.

Q: How can I get started using data marketing?

A: It’s simple - just give us a call, and we can begin to identify your target audience. Because of the size of our database, we have many options of who we can reach for your business. All you would need to do is describe your ideal customer, and we’ll create an audience for you that we can begin marketing to? Don’t know your ideal customer? We can help with that too. Talk to an expert at no cost. For a free strategy session call 407-476-2050.