7200 Lake Ellenor Drive , Suite 201 & 202 | Orlando, FL 32809 | (407) 476-2050
Giving your company an opportunity to market with Fort Myers Beach SEO services is a must, especially as you start to branch out and utilize different marketing options, is a great idea. One of the things that small business owners do wrong is that they focus on different options one at a time. They want to test the waters and see what happens. They do not understand the short-term and long-term goals of each campaign and how they can benefit you. For example, Fort Myers SEO services focus on a long-term plan to improve your rankings and generate organic traffic. However, for more immediate traffic, you need to look at options like email, social media, banner ads or Google AdWords.
These options are great for generating immediate business. However, there is one thing you need to be aware of. Without strong SEO services and a campaign that focuses on branding, the chances of these marketing options converting are slim. The reason is because of the customer journey. Imagine someone in Fort Myers Beach is trying to get information about an auto mechanic near them. They see an ad you are running for a promotion where they can get a discount on their oil change or something else. They decide to research your business on Google and they find minimal information, a poor review rating and so forth. The irony is that your ratings are low because only a few people have reviewed you even though your business has been around for over ten years and you have hundreds of happy customers.
Without SEO, your business is struggling to develop any traction online. You have to realize that people, no matter who they are or how they hear about you, are going to head to Google to get some more information about your business and get a better idea of whether or not they can trust you. If they do not find a lot of positive information about your brand, how long you’ve been in business and so forth, they are not going to buy from you, regardless of how appealing your promotion is. This is what other marketing agencies will fail to tell you because their focus is to make sales. Your focus is to invest in your marketing the right way and that’s only going to happen if you add SEO services to your marketing plan.
In order to setup a campaign that will work for you, Transparent Marketing Solutions recommends that you take some time to speak with a Fort Myers Beach SEO services expert. During this free consultation, our strategist will go over different marketing options that work for businesses in your industry, look over your current online presence and create a custom plan that will benefit your business starting immediately as well as provide long-term benefits. We cannot recommend a plan without first going over these things. That’s why our customers are not only happy with our efforts, but they stay with us for years, not months. If you want to develop a marketing strategy the right way, give us a call and get your free consultation.