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7200 Lake Ellenor Drive , Suite 201 & 202 | Orlando, FL 32809 | (407) 476-2050

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With the growth of technologies, communication slowly became easier and today with the launch of Information Technology, the concept of communication has completely changed. People now believe in individual communication through Internet facilities. This form of instant communication has led to several online businesses. A simple mouse click reduces the communication gap that encourages users to use online features. The Internet business has also helped online marketing companies and Internet advertising agencies to perform extraordinary performance.

Several online marketing companies are seen on the web that uses this form of instant communication to communicate their messages around the world. Bidirectional communication becomes so easy for an online marketing company, as it helps to form a communication bridge between the company and the client. Since advertising is an integral part of marketing, Internet advertising agencies have benefited a lot from online marketing facilities. For those who wish to promote their good / service through the Internet, they can opt for affiliate marketing by becoming part of an online marketing company.
An online marketing company uses all the marketing techniques to bring a product to the market via the web. The promotion of the brand is part of Internet advertising, which informs the public about the latest offers from a brand. As an online marketing company, the Internet advertising agency works to advertise the brand and make online marketing a successful business. Everything related to online marketing is very simple and marketing professionals enjoy this business because they can even work from home.

The campaign by email was a concept that was never thought of, but online marketing created this technique to serve a large number of people. This concept has been a success and has been accepted by many online marketing companies specializing in e-mail campaigns.
A powerful online marketing company can use all the effective techniques to pull up a website and bring it on the topmost rankings of a search engine. To learn more about online marketing, search the Internet to find out about the latest events.

Standard service of an online marketing company

The standard services that a marketing company will offer are:
SEO (Search Engine Optimization) – The company will fully optimize your site so that it complies with search engine criteria in order for them to properly index and list you. SEO also includes obtaining high ranking listings within the results pages via link building strategies.

Paid Search – Simply put, you pay to have your site listed on the search engines for given keywords. This covers things like PPC (Pay per Click) and PPV (Pay per Visitor). Specific keywords are created that would hopefully lead to greater sales.

Social Marketing – Social media are becoming more and more important on the internet, and every online marketing company should be able to offer specialized marketing know-how through Facebook, Twitter, and other similar social websites.

Blogs – Many companies offer blog writing services. A good web site is one which constantly grows and expands; the search engines will visit it more and boost rankings. Frequently writing blog posts will make your website bigger and more open.
E-mail marketing – List building so that your business can receive a list of e-mails of potential customers to which regular newsletters or special offers are sent.

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Web Analytics – How is your site performing? How are people getting to your site? These are just a few questions answered by web analytics. This is the measure of how well your website works. This helps your online marketing company to optimize and optimize certain things to ensure a better presence.

Factors to consider when hiring an online marketing company
The following are some of the factors to consider when hiring an online marketing company for your small business

Experience
First, ask how long the company whose marketing services you want to hire has been involved in Internet marketing. This will give you an indication of how efficient the service offered is since a longer service time denotes experience.

Referrals
To eliminate the possibility of being lied to, ask the company for referrals. These are the previous customers who have used their services. Getting in touch with such people will allow you to get a first-hand account of the experiences they had with this company. Better yet, ask the company for a number of domain names and websites which they are promoting. Then go ahead and check how well these domains rank for the specific keywords they are targeting.

Marketing ethics
Learn about the methods your potential online marketing company uses to evaluate their customers’ websites. If these methods use spam, your website may be excluded from the search engine lists. This has a negative impact on your business and does not mean business or sales for you.

Placement guarantees
Although a placement on the search engines is quite difficult to guarantee, a good marketing company should be able to offer a reasonable guarantee on where they may be able to get your business. This should match the amount of money they charge you. This is especially important if you are in a very competitive niche.

Marketing methods
Will the company whose services you hire use Cost Per Click (CPC) or Pay Per Click (PPC) to promote your business? Or do they use free listing? Which types of programs do they use for PPC management? What are they doing to increase the popularity of your website? Which linking strategies do they use and how much do they cost? Answers to these questions will help you decide if they are a company you want to work with.

Progress reporting
The company should ensure to provide you with log analysis for your website, location metrics, live tracking of your website’s clicks and sales, and ROI analysis. This should be done on a regular basis within a set timeframe to ensure that you are up to date on the progress of the marketing campaign.

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We’re business owners just like you. We got tired of paying other agencies for digital marketing that didn’t work. So, we launched our own agency. We did so well that we pledged to help other business owners.A transparent digital marketing company that you can trust – and GROW with. Welcome to the new industry standard. Transparent Marketing Solutions is proud to be a veteran owned business.

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CONTACT US

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7200 Lake Ellenor Drive

Suite 201 & 202

Orlando, FL 32809

(407) 476-2050

info@thetransparentsolutions.com

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Twitter

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