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The cost of marketing for an attorney is expensive. Part of the reason is because of the conversion rate that certain platforms can provide. Another reason is because of the amount of money one case can generate for a lawyer. If you are working on your own or managing a smaller firm, the competition can be brutal and finding ways to generate new clients is tough. You cannot outbid the big firms on pay per click and display advertising doesn’t seem like a good platform to generate leads. Or is it? The problem is that you really don’t know and trying to figure this all on your own can be a mistake.
You need to speak with a digital marketing expert about ways you can market your legal services to the public and generate new interest. Some strategies might be more effective than others, but the goal is to get your name out there and be found by people who need your services. Here are some cost-effective attorney marketing tips to try out:
If you want to competitively market your legal services, then you need to start with these four options. They are affordable and will generate short and long-term success. Make sure you remember to follow up with anyone who is interested in your services because they may be browsing right now but showing that you are serious about representing them may be what wins them over as your competition is too busy to give them that attention and service.