Selecting a SEO firm isn’t easy. The second you start
looking you find dozens claiming to get amazing results. Prices range from $200
a month to $2,000. You aren’t sure what it would cost or even who is the most
qualified. You also aren’t sure who is going to be the most reliable as far as
answering phone calls or emails. It’s a tough decision and one you cannot make
immediately. This commitment will take months, not weeks, to produce anything
that you can measure and that’s why the more time you put into choosing the
right firm, the better.
What To Look For
There are several things you need to look at when selecting an SEO agency to determine which is the best to go with. Starting with these questions will make your decision easier:
much? It’s a fair question to ask how much this service will cost. You should
be expecting anything in the range of $700-$2,000 a month for quality work.
Anything below that is not going to generate the rankings you are looking for.
verticals do you work with? If you are a health insurance company, then it’s a
good idea to work with an agency that has experience working with other
insurance companies. Asking about their experience is only expected and they
should have case studies available to back up their claims.
are your qualifications? Are they Google certified? What training have they
had? How do you know that they can do what they claim?
actual work goes into it each month? Are you paying to just see some rankings
improved or are they going to do real work? How much content is going to be
produced? Will they do off-page or on-page work?
kind of reporting do you offer? Again, if you are paying all that money each
month you need to see some kind of reliable reporting. This should include
information about the links built, the content created, traffic to the site and
a ranking report.
do you determine keywords? This is important because you cannot just select the
most obvious keywords, but you also need to be able to find ones that generate
real traffic but also are less competitive. This takes real research and time
which is why you cannot expect it immediately.
you offer any other services? This is another important question. Why? If you
are talking to a company that only offers SEO, guess what they will try to sell
you? However, if you are talking to an agency that offers over a dozen
marketing services, you can bet that they will try and sell you what they
believe will actually work and work within your budget.
If you ask these questions and more when you start talking
to a new SEO company, then you can be confident that you are making the right
decision. Take your time, don’t rush and identify which brand is going to do
what it takes to have you with them for years, not months.