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BLOGHow Digital Marketing is Changing in 2019

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With so many changes in the world today, digital marketing is no different. It is changing much rapidly than any other industry in 2019 – in fact, it is probably responsible for that change. It wouldn’t be a wonder if it was very well dictating it all together! Digital marketing is a profession not for the weak hearted – because you will work for years, earn a lot of money then just when you think you have established your business and that you can retire, the entire trend shifts again and You will have to deal with the new ways to do business.

Indeed, while this is happening, this post is to discuss the very recent changes in 2019 that have been happening in terms of digital marketing. The first obvious change that has happened is the sudden emergence of cell phone marketing. Cell phones are now being used to send messages to personal users – having a near 100% rating of that message getting exposed to its target market. It is a very powerful marketing tool if it is used wisely and correctly.

Below are a few more trends that are ruling the digital marketing all over the globe in 2019

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Video Marketing
One of the most effective digital marketing techniques in 2019 is video marketing. According to a report, 80% of online content is converted into a visual representation. It will provide an overview of the product and services with a touch of entertainment and humor. From the adoption of smartphones and social media platforms, a video is one of the best ways to market a product. A short video does not just convey a message effectively but also gives your campaign an emotional environment.

Content Marketing
This is quite simple: the integration of content marketing into your consumer’s digital journey creates customer commitment. Marketing professionals will have to seriously consider content as a strategic resource: creating a participation strategy using diverse media in the life cycle of their product is a must in 2019. Using techniques such as personas and mapping content is an excellent way to achieve this goal.

Artificial intelligence
The use of Artificial Intelligence (AI) technology as a tool to provide an individualized experience to each client is also increasing in 2019. The 1 to 1 customization using AI is based on the same principles as optimization and segmentation, but it offers a solution for your Two big challenges: late results and inability to scale. In 2019, you can expect customized services from AI websites to be adopted in more sectors than the transactional sectors in which they were originally popular.

Voice search
You should hear about Alexa and Google Home these days. Did you know that more than 40% of people who use a voice-activated speaker say they feel they are talking to a friend or person? Voice search is experiencing unbridled growth, and the industry is expected to reach $ 600 million by end of 2019. When it comes to online search, one thing is clear: the world is heading towards hands-free navigation and screen-less surfing.

AR and VR
Why AR & VR is one of the main digital marketing trends for 2019? Today’s user basically wants two things: to participate and be an active participant in brand messaging. The augmented and virtual realities (AR and VR) can satisfy both needs, offering brands enormous opportunities in the field of customer experience. Companies are already using the power of this new technology to create awareness for their brand and to sell individual products.

Programmatic advertising
Programmatic Advertising will evolve in 2019. It is a process in which automation technology is used to buy and sell media online. In the future, it will encompass online ads, digital video outside the home, voice, TV and broadcast modules, and these advances are changing rapidly. By using programmatic advertising, online marketing companies will use the data and technology to make real-time decisions regarding the advertisement they wish to deliver to customers. The tool provides guaranteed impressions and the ability to reach a different audience beyond ongoing campaigns.

Chatbots with marketing automation
Combined with marketing automation, Chatbots will effortlessly serve the massive online social media marketplace. By the end of this year, IBM predicts that chatbots are expected to drive 85% of all customer service interactions. Due to these beneficial reasons, companies will begin to implement this marketing automation technology in 2019 (if they are not yet!). If done correctly, this will give your customers the correct information they deserve at the right time. An interesting area in the development of chatbots is the progress in the conversation interfaces. This is already helping companies overcome the management of simple and frequent questions, and helping users avoid those pesky annoying ways.

Visual Search
Machine learning is taking online search to new levels in 2019, and it is not just a voice search that is on the rise. While many have focused on the marketing potential of capturing entertainment desires for personal assistants, major brands such as Google, Pinterest and Microsoft have focused on developing a stronger competitor in interactive SEO: the visual search.
The visual search would identify objects within the image and then search for images related to those objects. For example, depending on the image of a bed, you could use a visual search to buy a bed identical or similar to the one in the image. While the above sounds pretty incredible, the technology surrounding the visual search is still limited. This is because machine learning needs to recreate the mind’s image processing before a visual search application can be effectively created. It’s not just about identifying a picture. The machine must be able to recognize a variety of colors, shapes, sizes, and patterns as the human mind.

Marketing Funnel
Last but not least, marketing funnels will be more popular than ever in 2019. You can see bottom-up sales, top-down sales, cross-sales, lifetime value of a customer, abandonment. This is whether you have physical products, digital products or are generating leads. You must track everything from a visitor to a conversion point since it is a potential income. And if you can encourage them to keep buying, that increases a customer’s lifetime value. That’s why marketing funnels are really important.

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7200 Lake Ellenor Drive

Suite 201 & 202

Orlando, FL 32809

(407) 476-2050

info@thetransparentsolution.com

 

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