The debate goes on between hiring someone for marketing
services in-house or hiring an agency. The issue is that everyone has different
needs when it comes to marketing their brand and they also have a different
budget. If you only have $2,000 a month to spend, then you may not want to hire
someone in-house because they will not have an ad budget to work with. However,
if you have $20,000 to spend, then what do you do?
There’s no clear-cut answer but there are some things you
can consider that will help you make the decision a lot quicker:
- What are your needs: What do you need done
throughout the day or week? Are you trying to get SEO work done, do you need
webwork done and so forth? This has to be taken into consideration as you try
and identify what you will need either an agency or someone in your office to
- What do you need a fast turnaround on: Agencies
try to do the work quickly but if it’s something like work on the website or
graphics, it may be better to have someone who is sitting in your office
working on things.
- What will an agency charge: This is a big
question and will influence your decision a lot. For example, if someone is just
going to be hired for social media, SEO, PPC or running programmatic ads, then
it’s better to go with an agency because their costs will be less than that of
someone working in-house full-time. However, if you can find someone who is
good at working on your website, can manage your social media accounts and do
other tasks, then yes, it may be worth hiring them instead.
- What will someone not be capable of doing in-house:
There are some things that no one in-house will be able to do including utilizing
a large database that an agency owns or doing SEO including link building and
Depending on your budget, it’s never a bad idea to do both.
Most small businesses have a combination where the in-house person manages the
social media, the website and all the other little things that need to be taken
care of while an agency handles the more advanced marketing services that are
too much for one person to handle. Keep that in mind as you look for a new
marketing team and try to make the right decision on who to go with to help you
grow now and in the future.