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How can you elevate your Fort Myers Beach PPC services so that you are not just doing the same thing that your competition is doing? The best thing to do is to break it down based on the field or industry you are in and get a better idea of the costs and best ways to reach the consumer. The insurance field is a great example, especially when it comes to health coverage like Medicare. During the year the cost per click under Fort Myers PPC services can be very expensive. However, during open enrollment, the cost per click can skyrocket and that’s what you need to be ready for if you are relying only on Google AdWords.
So, what can you do if everyone has to pay those prices? It starts with understanding the cost per acquisition. Yes, you are getting sales off of this service and you are also making a profit. However, what if there was a way to lower your cost per acquisition by 40% and still keep the same sales numbers coming in? That seems too good to be true but it’s possible and it is all done through Google as well. When people think of Fort Myers Beach PPC services they think about the four ads at the top of the search page. Yes, that’s the main way to do it but there are so many other options. Based on search, you can now send ads to people on other sites they visit, YouTube pages, apps they are using and even their Gmail account. Imagine being able to do that at a fraction of the price of the competition. If you have to pay $40 a click for Medicare traffic on the top of page one but you can hit the same consumer in their Gmail for $4 without your competition being there as well, what has better value?
The answer is whatever converts and that’s why people are willing to spend so much money in Fort Myers PPC services. They do not care about the costs as long as it makes them sales and gives them a reasonable profit. So, what about those other options? It comes down to understanding your consumer and understanding how best to reach them. The top page ads may convert the best, but if they cost ten times what everything else costs and you are only getting a few extra sales from it, is it really worth it? Usually, the math isn’t that simple and that’s when you need to speak with an experienced team who knows the ins and outs of PPC marketing and how to best utilize it. Transparent Marketing Solutions offers you some of the very best marketing services online including SEO, social media, email marketing and PPC. We believe that you should be able to market your business based on what’s best for your business, not based on whatever we can sell you. That’s why our experts know how to help you find a game plan that will improve your online presence and quality traffic to your site while working within your budget restrictions. Contact us today and get a free consultation from a digital marketing expert who can help you learn how to build a real online strategy.