A Guide to Marketing in Today’s Digital World

A Guide to Marketing in Today’s Digital World

The arrival of the Internet has opened up new prospects for doing business. This offers companies a fascinating opportunity to sell their services and products to a growing number of Internet users.

The Internet has brought with it new forms of commercialization. Obviously, traditional marketing or exit marketing methodologies that use television and radio ads, banners, billboards, and printed newspapers, magazines, brochures, and other marketing materials do not work on the Internet.

Online marketing is marketing on the Internet or in the digital domain. It takes into account aspects such as the classification of pages in search engines, advertising in search engines, advertisements in other websites, marketing in social networks, etc. These marketing campaigns are very focused and targeted exactly to the audience to which a particular company wishes to advertise to.

The need to market products and services on the Internet has led to a new industry: the Internet marketing industry. Digital marketing companies offer comprehensive digital marketing services to businesses. They typically employ a specialized team of experts in search engine optimization (SEO), search engine marketing (SEM), social network marketing (SMM) and social network optimization (SMO).

A recent survey found that 34% of surveyed companies had an integrated digital marketing strategy, and 16% of companies said they were temporarily using Internet marketing. A staggering 50% of respondents said they do not have a defined strategy for Internet marketing. These figures suggest that there are still companies that have not been exposed to the incredible capabilities and powers of Internet-based marketing.

It is imperative that companies, in this era, realize the importance of having an integrated Internet marketing strategy if they want to survive in a highly frenetic and competitive market. Without the help of Digital Marketing Services, they fail to create a strategy and face the dangers of seeing themselves without direction. They will never know their market share online, their current market share will be won by existing and new competitors and they will never have a powerful online proposal.

A digital marketing company can help companies leverage the strength of a strong web-based marketing strategy. Using innovative platforms such as social networking can change the game as more and more people use it to interact with brands. It is an excellent place to gain followers, participate with them and provide relevant and useful content. Once they become loyal followers of the brand, they are served targeted ads to turn them into customers.

Strategy for Social Media
There are many people out there who are available on the internet and prefers the internet as a tool to hire the best service or product from the market. These strategists have in-depth knowledge of the various social behaviors, including Facebook, Google+, LinkedIn, and Twitter, so organizations can easily understand what options or tactics are available to their audience.

Advertising
The product or service is a waste if it is not reaching the vast audience across the globe. A digital marketing company will not only restrict to SEO or SMO but will also run the right online campaigns, will prepare the promotional banners and advertisements, will search for the right keywords or phrases often looked by the audiences and much more than that.

Benefits of Hiring a Digital Marketing Company

Experience and Expertise
A digital marketing company has real-life experience in managing and completing successful digital marketing campaigns for several companies. They have experience in the field and works to provide the best results for their clients. They remain updated on the latest developments in the field and makes use of the latest tools and technology to monitor accounts and track data. The latest technology, along with professional experience, is the key to creating a successful marketing campaign.

High-Quality Service
Choosing a professional company ensures a higher level of service. A good company will create and implement effective marketing campaigns for your business. They will have skilled and trained professionals who work with passion, focusing exclusively on developing successful marketing strategies based on specific business needs.

Cost-efficient
Hiring a business is profitable, as naming a single marketer or hiring an internal team. A full-service provider company has experts who are specialists and provide a higher level of service. They will give you in advance a detailed plan that includes the estimated cost according to the requirements of your business. Many companies now offer services at the most competitive prices.

Reach the target audience faster
The campaign of the full-service provider company will use all possible marketing channels to ensure a faster and wider reach for potential clients.

The services of a professional digital marketing company are essential for all companies looking to make a mark in the industry. Before hiring a company, do an adequate investigation in this regard. Hire a company with greater skill and knowledge and qualified staff.

The company must have a broad portfolio that matches the needs of your business. Hiring a professional digital marketing company will give you the freedom to focus on another important task of your business.

We’re business owners just like you. We got tired of paying other agencies for digital marketing that didn’t work. So, we launched our own agency. We did so well that we pledged to help other business owners.A transparent digital marketing company that you can trust – and GROW with. Welcome to the new industry standard. Transparent Marketing Solutions is proud to be a veteran owned business.

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Suite 201 & 202

Orlando, FL 32809

(407) 476-2050

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The Importance of the Digital World

The Importance of the Digital World

With digital media marketing, you can now store and use data in a digital format that can be shared with the audience anytime, anywhere. With digital media marketing, you can store and use audio, graphics, video, and text data according to your own marketing convenience, and even channel them worldwide to the areas you want via the Internet.

What is digital media marketing?
Digital media marketing is simply marketing that is done using digital channels like websites, internet, and mobile. In recent years, it has completely taken over the world by storm and rightly so. There is hardly any industry, or even the strangest business niche, left untouched by its enormous potential. Even industries like automobiles, that used to rely almost completely on offline marketing, have now taken to digital methods to market their products in every part of the world.

For greater impact and good presentation, you can combine data such as text, audio, video, and graphics to offer your product or service to potential customers. What used to be the endeavor of many to present a product or service has become an automated process because you do not even need a large number of people to reach even globally.

Marketing has begun its journey from a physical showroom and has achieved its current goal of the virtual showroom, allowing a faster, more professional, and greater reach in economic terms. The world of the Internet has offered enormous ease when it comes down to marketing. Digital media marketing has benefited enormously from the internet. If you sit comfortably in your own office, you can now market your product on the other side of the world. This is the big advantage of digital marketing over the Internet.

Digital media marketing should not be confused with internet marketing because in both cases different marketing approaches are pursued. While digital media marketing is not limited to the Internet, Internet marketing is limited to the Internet, where you can view arbitrary information for targeted audiences around the world.

The marketing of digital media news is not limited to the Internet but goes far beyond. As digital media marketing, you have short text messaging (SMS) on mobile phones. Voice transmission; Blogs, websites; Really easy syndication, RSS feeds; podcasts; Video e-mail Digital outdoor displays, etc. The importance of digital media marketing has proven to be an integral part of a business and a fast means of transmitting information.

Types of Digital Media Services

Graphic Web Design
The basic requirement that a company would need in order to place their first foot in online marketing is designing a website that is well designed and informative. The website needs to be attractive such that the customers would like to stay on the page and revisit the website again.

Search Engine Optimization
A well-designed website is required to be added on to the web directories that are available online post which it would be listed in the search engine page when a keyword is typed. It is based on the quality of web content and the quality backlinks that the page ranking is determined for the website by the SEO Company. Thus, the visibility of the company website and the traffic generation purely depends on the SEO page ranking.

Social Media Advertising
Social networking sites are the most visited sites and have vast acceptance among web lovers. Advertising in such social networking media sites like Facebook, Twitter, will be judicious and effective in order to boost the popularity of the company and tempt more customers for them. Advertising in such sites will draw the attention of many potential customers who could be prospective later.

Corporate Videos and Broadcasting
A little more advanced technique that a company can adopt in respect to Digital media services is creating attractive corporate videos that can be broadcasted in their website for adding more reputation to the company. It is cost contained and can be done at its best with the help of professional advertising agencies and Search Engine Optimization.

Online Digital Media Services
Nowadays digital media can be bought online which is exclusively custom made. Companies can get free online quotations as well for the ease of planning the budget allocation for advertising and marketing overheads.

Tips To Hire The Best Digital Media Agency
Each agency has its own features and unique approaches to building an online reputation for brands, but here are a few tips you need to go through so that you can find your right fit –

Understand Agency Skills
To know whether a particular digital firm has the skills to help you fulfill your objectives, you need to be clear about your expectations. The primary goal of a business is to make profits, but certain other aspects should be considered to reach that goal. For instance, who is your audience, how do they interact with your brand, to what extent do they use digital platforms, etc? Answering these questions will let you know the right skills to look for in a digital media agency.

Take A look at Their Online Presence
This is a very important tip as it lets you know how good you are at building an online presence. Your website, the frequency of posts, and the quality of the content will tell you a lot about your digital media outfit skills.

Become Their Best Friend
You must know the organization well. Some of the things you need to ask are – who takes care of every workspace, company experience, how they work, whether they outsource, what kind of projects they have worked on, their expertise, etc. The best way to know them well is to meet them directly for an open conversation. Convenient interaction is a clear sign that you have found the right company.

Penalty Prevention Tactic
Digital media is constantly changing, resulting in search engines penalizing websites. Penalties affect small businesses and can make online shops pay a heavy price. To ensure that an online trademark is protected, media agencies must have a procedure to prevent the sanctions. Only experts can develop short-term and long-term strategies to ensure that the customer is not punished when working with them.

We’re business owners just like you. We got tired of paying other agencies for digital marketing that didn’t work. So, we launched our own agency. We did so well that we pledged to help other business owners.A transparent digital marketing company that you can trust – and GROW with. Welcome to the new industry standard. Transparent Marketing Solutions is proud to be a veteran owned business.

HomeAbout Us Services ContactBlogPrivacy Policy

CONTACT US

7200 Lake Ellenor Drive

Suite 201 & 202

Orlando, FL 32809

(407) 476-2050

info@thetransparentsolution.com

 

FOLLOW US

© 2019 Transparent Marketing Solutions, LLC
Hiring a Professional Digital Marketing Company

Hiring a Professional Digital Marketing Company

The arrival of the Internet has opened up new prospects for doing business. This offers companies a fascinating opportunity to sell their services and products to a growing number of Internet users.

The Internet has brought with it new forms of commercialization. Obviously, traditional marketing or exit marketing methodologies that use television and radio ads, banners, billboards, and printed newspapers, magazines, brochures, and other marketing materials do not work on the Internet.

Online marketing is marketing on the Internet or in the digital domain. It takes into account aspects such as the classification of pages in search engines, advertising in search engines, advertisements in other websites, marketing in social networks, etc. These marketing campaigns are very focused and targeted exactly to the audience to which a particular company wishes to advertise to.

The need to market products and services on the Internet has led to a new industry: the Internet marketing industry. Digital marketing companies offer comprehensive digital marketing services to businesses.

They typically employ a specialized team of experts in search engine optimization (SEO), search engine marketing (SEM), social network marketing (SMM) and social network optimization (SMO).

A recent survey found that 34% of surveyed companies had an integrated digital marketing strategy, and 16% of companies said they were temporarily using Internet marketing. A staggering 50% of respondents said they do not have a defined strategy for Internet marketing. These figures suggest that there are still companies that have not been exposed to the incredible capabilities and powers of Internet-based marketing.

It is imperative that companies, in this era, realize the importance of having an integrated Internet marketing strategy if they want to survive in a highly frenetic and competitive market. Without the help of Digital Marketing Services, they fail to create a strategy and face the dangers of seeing themselves without direction. They will never know their market share online, their current market share will be won by existing and new competitors and they will never have a powerful online proposal.

A digital marketing company can help companies leverage the strength of a strong web-based marketing strategy. Using innovative platforms such as social networking can change the game as more and more people use it to interact with brands. It is an excellent place to gain followers, participate with them and provide relevant and useful content. Once they become loyal followers of the brand, they are served targeted ads to turn them into customers.

 Below are the few activities that are performed by these digital marketing services.

 

Analytics data
Any effort to position and plan market activities is a waste if there is no study to identify the right and wrong activities. There are several analytical studies that can help you determine how a particular website performs online. In this way, the SEO specialists and webmasters can study the metrics carefully to find a better ranking for a website. These professionals have the idea or knowledge about analytics.

SEO (Search engine Optimisation)
For a website to rank in top SERP’s, it is important to have the website or online business to be fully optimized. These professionals have the possible knowledge of the suitable SEO strategy or practices to be performed. They can help to rank a website in the top results and channel more and more powerful traffic to the site. They know how search engines like Google behave and can help companies identify their shortcomings.

Strategy for Social Media
There are many people out there who are available on the internet and prefers the internet as a tool to hire the best service or product from the market. These strategists have in-depth knowledge of the various social behaviors, including Facebook, Google+, LinkedIn, and Twitter, so organizations can easily understand what options or tactics are available to their audience.

Advertising
The product or service is a waste if it is not reaching the vast audience across the globe. A digital marketing company will not only restrict to SEO or SMO but will also run the right online campaigns, will prepare the promotional banners and advertisements, will search for the right keywords or phrases often looked by the audiences and much more than that.

Benefits of Hiring a Digital Marketing Company
Here are some key benefits of hiring such a professional company:

Experience and Expertise
A digital marketing company has real-life experience in managing and completing successful digital marketing campaigns for several companies. They have experience in the field and works to provide the best results for their clients. They remain updated on the latest developments in the field and makes use of the latest tools and technology to monitor accounts and track data. The latest technology, along with professional experience, is the key to creating a successful marketing campaign.

High-Quality Service 
Choosing a professional company ensures a higher level of service. A good company will create and implement effective marketing campaigns for your business. They will have skilled and trained professionals who work with passion, focusing exclusively on developing successful marketing strategies based on specific business needs.

Cost-efficient
Hiring a business is profitable, as naming a single marketer or hiring an internal team. A full-service provider company has experts who are specialists and provide a higher level of service. They will give you in advance a detailed plan that includes the estimated cost according to the requirements of your business. Many companies now offer services at the most competitive prices.

Reach the target audience faster
The campaign of the full-service provider company will use all possible marketing channels to ensure a faster and wider reach for potential clients.
The services of a professional digital marketing company are essential for all companies looking to make a mark in the industry. Before hiring a company, do an adequate investigation in this regard. Hire a company with greater skill and knowledge and qualified staff. The company must have a broad portfolio that matches the needs of your business. Hiring a professional digital marketing company will give you the freedom to focus on another important task of your business.

We’re business owners just like you. We got tired of paying other agencies for digital marketing that didn’t work. So, we launched our own agency. We did so well that we pledged to help other business owners.A transparent digital marketing company that you can trust – and GROW with. Welcome to the new industry standard. Transparent Marketing Solutions is proud to be a veteran owned business.

HomeAbout Us Services ContactBlogPrivacy Policy

CONTACT US

7200 Lake Ellenor Drive

Suite 201 & 202

Orlando, FL 32809

(407) 476-2050

info@thetransparentsolution.com

 

FOLLOW US

© 2019 Transparent Marketing Solutions, LLC
How Digital Marketing is Changing in 2019

How Digital Marketing is Changing in 2019

With so many changes in the world today, digital marketing is no different. It is changing much rapidly than any other industry in 2019 – in fact, it is probably responsible for that change. It wouldn’t be a wonder if it was very well dictating it all together! Digital marketing is a profession not for the weak hearted – because you will work for years, earn a lot of money then just when you think you have established your business and that you can retire, the entire trend shifts again and You will have to deal with the new ways to do business.

Indeed, while this is happening, this post is to discuss the very recent changes in 2019 that have been happening in terms of digital marketing. The first obvious change that has happened is the sudden emergence of cell phone marketing. Cell phones are now being used to send messages to personal users – having a near 100% rating of that message getting exposed to its target market. It is a very powerful marketing tool if it is used wisely and correctly.

Below are a few more trends that are ruling the digital marketing all over the globe in 2019

Video Marketing
One of the most effective digital marketing techniques in 2019 is video marketing. According to a report, 80% of online content is converted into a visual representation. It will provide an overview of the product and services with a touch of entertainment and humor. From the adoption of smartphones and social media platforms, a video is one of the best ways to market a product. A short video does not just convey a message effectively but also gives your campaign an emotional environment.

Content Marketing
This is quite simple: the integration of content marketing into your consumer’s digital journey creates customer commitment. Marketing professionals will have to seriously consider content as a strategic resource: creating a participation strategy using diverse media in the life cycle of their product is a must in 2019. Using techniques such as personas and mapping content is an excellent way to achieve this goal.

Artificial intelligence
The use of Artificial Intelligence (AI) technology as a tool to provide an individualized experience to each client is also increasing in 2019. The 1 to 1 customization using AI is based on the same principles as optimization and segmentation, but it offers a solution for your Two big challenges: late results and inability to scale. In 2019, you can expect customized services from AI websites to be adopted in more sectors than the transactional sectors in which they were originally popular.

Voice search
You should hear about Alexa and Google Home these days. Did you know that more than 40% of people who use a voice-activated speaker say they feel they are talking to a friend or person? Voice search is experiencing unbridled growth, and the industry is expected to reach $ 600 million by end of 2019. When it comes to online search, one thing is clear: the world is heading towards hands-free navigation and screen-less surfing.

AR and VR
Why AR & VR is one of the main digital marketing trends for 2019? Today’s user basically wants two things: to participate and be an active participant in brand messaging. The augmented and virtual realities (AR and VR) can satisfy both needs, offering brands enormous opportunities in the field of customer experience. Companies are already using the power of this new technology to create awareness for their brand and to sell individual products.

Programmatic advertising
Programmatic Advertising will evolve in 2019. It is a process in which automation technology is used to buy and sell media online. In the future, it will encompass online ads, digital video outside the home, voice, TV and broadcast modules, and these advances are changing rapidly. By using programmatic advertising, online marketing companies will use the data and technology to make real-time decisions regarding the advertisement they wish to deliver to customers. The tool provides guaranteed impressions and the ability to reach a different audience beyond ongoing campaigns.

Chatbots with marketing automation
Combined with marketing automation, Chatbots will effortlessly serve the massive online social media marketplace. By the end of this year, IBM predicts that chatbots are expected to drive 85% of all customer service interactions. Due to these beneficial reasons, companies will begin to implement this marketing automation technology in 2019 (if they are not yet!). If done correctly, this will give your customers the correct information they deserve at the right time. An interesting area in the development of chatbots is the progress in the conversation interfaces. This is already helping companies overcome the management of simple and frequent questions, and helping users avoid those pesky annoying ways.

Visual Search
Machine learning is taking online search to new levels in 2019, and it is not just a voice search that is on the rise. While many have focused on the marketing potential of capturing entertainment desires for personal assistants, major brands such as Google, Pinterest and Microsoft have focused on developing a stronger competitor in interactive SEO: the visual search.
The visual search would identify objects within the image and then search for images related to those objects. For example, depending on the image of a bed, you could use a visual search to buy a bed identical or similar to the one in the image. While the above sounds pretty incredible, the technology surrounding the visual search is still limited. This is because machine learning needs to recreate the mind’s image processing before a visual search application can be effectively created. It’s not just about identifying a picture. The machine must be able to recognize a variety of colors, shapes, sizes, and patterns as the human mind.

Marketing Funnel
Last but not least, marketing funnels will be more popular than ever in 2019. You can see bottom-up sales, top-down sales, cross-sales, lifetime value of a customer, abandonment. This is whether you have physical products, digital products or are generating leads. You must track everything from a visitor to a conversion point since it is a potential income. And if you can encourage them to keep buying, that increases a customer’s lifetime value. That’s why marketing funnels are really important.

We’re business owners just like you. We got tired of paying other agencies for digital marketing that didn’t work. So, we launched our own agency. We did so well that we pledged to help other business owners.A transparent digital marketing company that you can trust – and GROW with. Welcome to the new industry standard. Transparent Marketing Solutions is proud to be a veteran owned business.

HomeAbout Us Services ContactBlogPrivacy Policy

CONTACT US

7200 Lake Ellenor Drive

Suite 201 & 202

Orlando, FL 32809

(407) 476-2050

info@thetransparentsolution.com

 

FOLLOW US

© 2019 Transparent Marketing Solutions, LLC
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