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You get emails every day from people trying to sell you stuff and once in a while it works. However, what really bugs you is that your business doesn’t have its own list of emails to send out to people who may or may not buy from you. There are a few things you can do about that including using a marketing agency with a comprehensive database. Along with that, you can also start building your own, but the fact is you need to know how to do it and how to do it cost-effectively.
Why You Need Your Own Database
If you are not sure how valuable having your own database is, consider that you need to keep potential customers in the loop of your promotions as well as the potential needs they may have for your services or products. The cheapest way to do this is by sending them out emails whether you own the data or not. The value in owning the data yourself is that you can reach them multiple times a month and it’s more affordable.
One of the best ways to build your own database without spending too much money is to utilize social media. Sites like Facebook and Instagram allow you to promote contests or giveaways that can help you build up your list with people who are interested in your brand and want to enter for a chance to win your monthly contest. By targeting people who would be ideal customers, you can send them ads encouraging them to sign up for the contest by giving you their email address as well as following your social media accounts.
The great thing about this is that it gives you two or more ways of reaching them multiple times a month so that you can keep them updated on new promotions or just make sure they remember your brand for whenever they do need a company like yours. It’s something that companies all around the world do but you’ve missed out on the opportunity because you aren’t sure how and where to get started.
This is the value of email marketing and these are the two best ways for you to utilize it and build up your own following for it. By building up your own, you not only capture thousands of emails from potential customers, but you also build up your following on social media at the same time.