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Case StudiesSymantec

OVERVIEW

Symantec’s winter promotion of a 50% discount on its Norton anti-virus product targeting various demo and lifestyle selects, including age, gender, marital status, presence of children and home office businesses owners.


RESULTS

Transparent Marketing Solutions deployed approximately 13MM emails, with tracking broken down by seven different creative/target groups. The report revealed overwhelming parity in response rates, with industry topping open and click rates ranging from 10.08 to 10.14% and 1.01 to 1.05% across the 6 target audiences. The ads were seen by more than 1.3 million people, resulting in close to 150K new website visits. The client was so pleased with both the front end account management and the backend results that Transparent Marketing Solutions was chosen as a top vendor and was able to secure a second deployment in March 2013

TARGET

Gender-specific ages groups (males 24-40 and 40+)

Presence of children

Computer owners

Single people

Home office business owners (ages 24-40 and 40+)

OBJECTIVES

– Tap into Transparent Marketing Solutions 250+ consumer selects for an email campaign, to test target-specific ads and compare response rates of recipients in the various target audiences

– Drive cost efficient sales of Norton Internet Security and Norton360

– Achieve a cost per sale of $50 or less