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Case StudiesChrysler

RESULTS

Transparent Marketing Solutions deployed 50,000 emails, resulting in an 11.54% open rate and 2.41% click-thru rate. The response measures outperformed standard industry rates multiple times over. Transparent Marketing Solutions was able to generate a lower cost per new vehicle inquiry via targeted email than other current marketing channels. The successful campaign resulted in the client not only identifying email as a viable tool for new customer acquisition but led to Transparent Marketing Solutions being chosen to execute Chrysler campaigns for various other car models.

OVERVIEW

A local Chrysler dealer wanted to reach mothers of children under 16, who were either owners or intenders of minivans, to promote its “Minivan Mania initiative.

OBJECTIVES

– Generate web traffic to create awareness of the 2012 Chrysler Town & Country Touring minivan

– Increase foot traffic to their brick and mortar location

– Identify whether or not email could be a cost effective alternative to traditional direct mail