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Understand one thing, no one, it doesn’t matter how experienced they are, what kind of training they have and so forth, knows how to market your brand perfectly. They cannot guarantee results because if they did, they would charge a lot more for their services. Marketing, real marketing is about trying different things out and seeing what works. You can run a social media in one month and have great success and then run the same one a few months later and get nothing. You can spend thousands on Google AdWords in month one and see 50 conversions and the next month, with the same budget, get less than 10.
This is the rollercoaster that business owners often do not understand, and they blame their marketers because they think something happened that could have prevented it. The fact is that it all depends on a variety of things including the interest of the consumer, the quality of the content, when and where the ads are run, the budget behind it and more. If you run an ad for 50% off a television on a Tuesday, you may not get a single sale. However, if you run the same ad but for only 10% off the television on the weekend, you may sell a bunch of them.
Is that the fault of the marketer? Of course not, but it shows you how crazy and erratic these campaigns can be, especially when you need direct sales. While there is no such thing as a perfect marketing campaign, there are things you can do to improve it. Most mistakes are made by the client, yes you. You may not like to hear that because the customer is always right, but that’s rarely the case as you well know. Think of how many customers have called you screaming about something and they are completely wrong? Marketers feel the same way because their clients push for mistakes without even realizing it. So, what mistakes are you making? Here are some very common ones:
Obviously, you are going to make mistakes in marketing, and you need to be prepared for that. If you can improve your efforts and be ready for the next big sales push, you will see better results and a better ROI.